Next, what if Netflix convinces top-tier content to think outside the format? The Avengers movies are great, but given the sheer number of characters now involved, they’re getting too elaborate and convoluted for the two-hour film format. What if instead, they were five, 90 minute-long episodes? Who wouldn’t want to watch that? Who wouldn’t pay to watch that? Who wouldn’t pay a small premium on top of what we already pay Netflix to watch such content? No one. And Netflix has to know that. The data is already there in the form of box office receipts.
The point is, it’s a combination of great content (or even less-than-great content), mixed with Netflix’s willingness to experiment with new formats and methods of distribution that is truly changing Hollywood’s game.