When Steve Jobs gave the first public demonstration of the iPad, he famously began the demo by sitting back in a comfortable chair. For some commentators at the time, this signaled the fact that the iPad was a “lean back” rather than a “lean forward” device. Hence, the continuing debate about content consumption over content creation. But it’s important to remember the first thing Steve Jobs said as he was sitting down in that chair: “It’s so much more intimate than a laptop.”
What makes the iPad stand out from other tablet computers, and what makes it so much more appealing, is that it was designed with intimacy in mind.