The latest Facebook and Cambridge Analytica fiasco gave Cook the opportunity to rightly point out how much more strict Apple is about privacy and security than most other big tech companies. Swisher asked him what he would do if he was in Mark Zuckerberg’s shoes, to which he replied, “I wouldn’t be in this situation.”
He said Apple’s business model simply doesn’t require it to collect and monetize user data.
“The truth is, we could make a ton of money if we monetized our customer—if our customer was our product,” he said. “We’ve elected not to do that. We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty.”
Cook spoke about the potential need for regulation to protect users in an increasingly connected world, even though he’s not a fan of government regulation in general.
“I’m personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it,” he said. “However I think this situation is so dire, and has become so large, that perhaps some well-crafted regulation is necessary.”