I bring this contrast up because I believe it is what focuses the minds at Apple. For them it’s pretty clear where the puck is going. And not just now. Mobile has been foreseeable as a disruption to computing a decade ago–at least to some of us.
And so what do you with the Mac?
To answer this we have to ask what exactly is the purpose of the Mac in the age of the Mobile device?
Note that this is not the same as asking what is the PC in this world. The PC is not having to share a resource pool with an iPad/iPhone. It does not have to answer for its existence to a phone. PC makers and Microsoft are not fighting with an usurper in their midst. They may see the outsider challenger but it’s not an inside challenger. This makes all the difference.
Even so, it may seem that Apple is pulling punches. The product could have evolved into the full-touch, dual screens, pen input, hybrid model of Windows. But that only makes sense if you don’t have a mobile product that is promising the same and tearing up the world at the same time.
You’ve unleashed a disruptive force and now you’re supposed to retrofit the incumbent with the tools to compete. Why not just let the disruptor grow up unhindered.
The Mac is what it is because it’s not alone. It’s part of a family. It is a parent. It strives to be better but will not take the future from its child.