There has been a bit of consternation about Apple’s focus on “fashion” and all that entails, but there is a very practical aspect to this focus: people need to be willing to actually put the wearable on their body. While “form may follow function” for tools, the priorities are the exact opposite when it comes to what we wear: function is irrelevant without a form we find appealing. In this case, design actually is how it looks.
[…] The number one problem with most wearables is that no one wants to wear them. Apple rightly addressed this problem first, and it’s fascinating how we in the industry all just kind of wrote it off as some sort of dalliance with the fashion world. In fact, anyone seeking success in the category would have no choice but to do the same.
Moreover, it’s difficult to think of any company other than Apple that has the capability of designing desirability.