Electronics have always been consumed, at some level, on the premise of individuality, even as they’re invariably sold on the groupthink tenets of “Don’t be left behind!” You got a portable CD player, just like me. But we listened to different albums. You bought a Playstation, but I never liked fighting games, and you didn’t play platformers. We both had laptops for college, but your degree actually came with some earning potential. And we both use Safari for Mac, but you do not want to see my browser history.
The technology — not the user, Android fans — is the tool, and Apple enthusiasts understand that.